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Old 06-30-2005, 10:04 PM  
marketsmart
HOMICIDAL TROLL KILLER
 
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Join Date: Dec 2004
Location: Sunnybrook Institution for the Criminally Insane
Posts: 20,419
AOL can be easy to work with or a nightmare. If you are sending porn, forget it. They don't want it and they don't want their mambers to have it. If you are doing mainstream opt-in, they will help you get your mail in. They have gotten a lot stricter about TOS per email sent. They have always had a policy of 1000 TOS complaints per million. They used to let you get away with about 5x that as long as the TOS were steadily going down. If they weren't, they would usually use the 3 strikes your out policy. Now, as soon as you go over that threshold, your sending IP's are permanently blocked.

The other major thing they do now is rate limit you even if you are whitelisted and are below their TOS threshold. The number is always changing, but the last time is was mailing them it was about 6-7k per hour. As soon as you go over that amount, they put a temp block on your sending IP's and you have to contact them to have the block lifted.

I will say this, AOL converts like no other. They have a ton of buyers and they buy anything and everything. So, if you have a lot of true opt-in AOL addresses it's worth going through the process. BTW, it takes about a month from the time you submit a whitelist request to working through all the issues.
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