|
I love Google adwords, and it can be profitible, but it's about time that they became accountible for their own system.
Click fraud is rampant in their system and they do little to combat it. Unless you can afford good tracking, and have the time to analyze logs regularly, you can be hit with up to 20% fraudulent clicks. Depending on the industry, I've seen people be credited 10% of all clicks.
I hope they lose, and are forced to actually spending some money on click fraud prevention.
|