the way a site looks don't mean its going to convert well.
sometimes oldschool looking sites do well> its always a crap shoot
goodluck try out sites that load fast and the join page loads fast.
join pages make all the differance by the way they are worded,loading, do they have links distracting them, how much they have to fill out etc. many things go into great conversions but I think join pages make the sale
