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Originally Posted by johndoebob
Use text like FREE, ONLY TODAY etc. but don't expect better results 
Rather target more new keywords than doing text experiments that could cost you lots of money. |
Thanks, that is helpful too.
I will set up separate campaigns to test ad text and try more variety on offer hooks in the ads to see what works.
We no longer offer free trials but we could do free dvds... who wouldn't click through for those, right?