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Originally Posted by xxxjay
We are constantly working on increasing the rebills and trial to fulls. Just 2 weeks ago we made it so if you join 1 site you get full access to that site and the rest of the sites are an upsell. It increased rebills by 10%. Now we are putting everything in a CMS with a slicker members area. We are expecting another 10% with that.
We avoided "the only 2 clips" limited trials that some programs are using to get the trial to full up to 40%-50% becasue, it is my opinion, that while you may get 40%-50% to convert to full -- you pissed off the other 50%-60% and they will never join your site again. We look at the long term.
Remember, you can always push with the non-trial option if you are not happy with the trial to full.
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intresting point about the limited trials, but it's not like the webmaster who sends you the trial in the first place is going to get credit if the surfer decides to join up later