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I think ratio means shit. I mean in this case for example.
Its about marketing.
1 person can send 50k 404 traffic a day and do 1:1000 and another person sends 100 google hits and does 1:25.
Ratios are for noobs who get blinded by numbers.
Also noobs will compare this with adult sites. They think my tgp traffic does 1:1000 so this must be real good. Ofcourse forgetting meds banners/links get way less clicks than the average adult site.
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