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Originally Posted by JJ Gold
It is not the discount amount.......it is the marketing. Why play the "employee discount" card?
My waitress at Chili's gets a 50% discount on nachos. I would like some of that action. An employee discount on an automobile is not going to influence people enough to switch their brand loyalty.
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I would guess because people like to thinkk that they are getting the best possible deal, and who could get a better break than an employee?
My daughter almost took advantage of it, but she ended up going with Chrysler who is giving a flat $2,500 to everyone.
She ended up getting a $17,000 car for $11,500 after all the rebates.