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Originally Posted by kernelpanic
these bracelets are ridiculous, but among the best marketing gimmicks I've seen in years
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Exactly. Back when the Lance Armstrong ones started to take off I tried to figure out a way to make some money off of it. I had no luck in finding a company to invest in that would benefit from the madness. They are the mood rings of the 21st Century with the added effect of letting people show off that they are some how doing a good deed.