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Originally Posted by E-Randy
You're right. A company expect to spend a minimum of 10k for a booth, flights, room, promo materials etc. It's tough to get that much of a return from the show. Most of my deals have come from the parties and walking the show floor. You cover a lot more ground when you detach yourself from a booth.
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I agree, I'm not sure about exhibitors returns, but I imagine I could get the same kind of ROI from Phoenix Forum or other shows just from the bar scene. I typically do most of my business in a relaxed environment rather than the exhibits. The exhibits, to me, is just a convienent way to see the product/service right away. If I'm actually interested in a product or service, I'll look at them when I get home from the show.
WG