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Originally Posted by WiredGuy
I'm not sure if the new format this internext will have will be worth the extra $100 but I typically think the attendee returns are good, but the exhibitor prices from what I've seen are really high.
WG
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You're right. A company expect to spend a minimum of 10k for a booth, flights, room, promo materials etc. It's tough to get that much of a return from the show. Most of my deals have come from the parties and walking the show floor. You cover a lot more ground when you detach yourself from a booth.