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i would say that seriously, the best thing to do is to develop and build your own traffic base first and revenue streams first - and then worry about launching a program.
if you are going to be relying on posting, banner ads etc, you will be fucked. the ROI will be almost zero. banner ads on forums are more for maintaining a presence, than for getting business. spending big money for a launch won't buy the relationships you need with people who have real traffic. that is done in person and over time.
there are no shortcuts and there is no easy way.
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