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Originally Posted by Barefootsies
There are certain laws some channels have/do follow. In regards to breaks, station ID's (bottom/top of hour), etc. Some of these same things apply for commercial radio.
As for the rest, I'll leave it to corporate greed, and the MTV 15/15.. that's 15 minutes of commercial, for 15 minutes of programming.
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I was in broadcasting for a decade. The only hourly legal requirement a station has is to broadcast the callsign hourly and everywhere I worked that translated into sometime between 4 minutes before and 4 minutes after the top of the hour. That gives the station flexibility (so they don't have to break away for ID while covering a touchdown during a local game
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Broadcast rules don't apply to cable channels anyway. This was the decision of someone who calls the financial shots for Court TV. They guarantee an advertiser that their commercial will be seen at 4:20PM and it
will be shown at 4:20PM.
Then again, Court TV went from being a news channel to being an entertainment channel several years ago. When it hits 3PM (PT) regardless of what is going on in court they
always dump it for for old cop shows.