VALUECLICK GOES ON SHOPPING SPREE
Performance-based advertising service provider ValueClick has announced that it's scooping up both Web Marketing Holdings, Inc. (aka, WebClients?another performance-based service) and E-Babylon, an online seller of ink and toner cartridges. Web Marketing Holdings' 1,500+ affiliate web publishers and 30 million opt-in emails will give ValueClick's own lead-generation network a huge boost; the company will be acquired for approximately $141 million.
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$ 141 million for 1500 affiliates and 30 million opt-ins
