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Originally Posted by shap
To the first point. Correct it is CTR from gallery to tour.
You may be right about the second point. I think a simple script could show some interesting stats. If you kept it hits in and clicks out and delivering CTR per gallery you'd be able to get some great information especially when matching it up to the sales per gallery. You'd be able to tell how good each gallery design really is.
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Well, I'm personally an advocate of less fancy designs. While you no doubt have to take into account the possibility of branding your paysite with the help of your FHG's, I'd still say that galleries created to sell more aggressively would make you more in the long run, without necessarily deceiving the surfer. I think one big mistake many program owners make is that they shell out shitloads for fancy gallery designs and only update their FHG's once in a blue moon... Personally I would rather concentrate on churning out new galleries on a regular basis, make them A LOT LESS graphically heavy and make sure they have clear-cut, in-your-face links for the surfer to click. Also I'd reduce the number of pics on each gallery to 8-10, as this would be a big enough amount to give the surfer a proper look at the content, while enticing him to move on to the paysite to get more. Many paysites have lots of really good content, so I don't think having enough material to create FHG's from would be any problem. I'd also concentrate more on getting some sleazy smack-talk story on the gallery, instead of lots of graphics to fill out the white space. Increase CTR, increase the number of signups, simple as that.