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Originally Posted by DamageX
Shap, you're referring to CTR from gallery to paysite, not from TGP to gallery, correct? This could be a good idea, however, I'm not sure about a few things. I'm thinking, if you ran an analysis on your FHG's, the least exposed ones should have the highest CTR, at least in theory. Meaning that if you were to push harder a gallery with high CTR, some of those clicks will eventually go away due to overexposure. Factor in the fact that every TGP owner will list the same and use the same galleries and you'll get some very chaotic click tracking, which would eventually get you back to square one. Rule of averages would kick in and CTR would level across your whole FHG collection.
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To the first point. Correct it is CTR from gallery to tour.
You may be right about the second point. I think a simple script could show some interesting stats. If you kept it hits in and clicks out and delivering CTR per gallery you'd be able to get some great information especially when matching it up to the sales per gallery. You'd be able to tell how good each gallery design really is.