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For many people it goes beyond just casually watching on TV, and supporting a team becomes an actual hobby.
It's something to do. Many hours per week can be spent watching TV coverage, reading reports, listening to the talk radio shows, collecting stuff, running a fan site, etc...
Also, years ago I used to be a huge Bulls fan. I watched every single game, and I kept track of stats on home-made stat sheets. This was before stuff like this was widely available on the internet, so I had fun doing it.
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