AOL lost 2.3 million subscribers in the past year

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  • ADL Colin
    Too lazy to set a custom title
    • Feb 2001
    • 11929

    #1

    AOL lost 2.3 million subscribers in the past year

    AOL reported that it lost 2.3 mln subscribers in the fiscal year ending March 31, 2005, and now has 21.7 mln subscriber


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  • BukkakeBrown
    Confirmed User
    • Oct 2003
    • 734

    #2
    owned....
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    • DamageX
      Marketing & Strategy
      • Jun 2001
      • 14293

      #3
      Originally posted by BukkakeBrown
      owned....
      10% client loss, I wouldn't stretch it as far as saying that. If they had some intelligent marketers on board, they could easily make the profit back by offering augmented services to the client base they have left.
      Whitehat is for chumps

      If you don't do it, somebody else will - true story!

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      • Furious_Male
        Doing the grind since 99
        • Oct 2003
        • 16884

        #4
        That is a considerable drop. Perhaps people are finaly realizing the service is far from impressive.
        Living in Virtual Reality
        Contact: Email (preferred): furiousmale .at. gmail - Skype: live:shanedws

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        • eamedia
          Confirmed User
          • Feb 2005
          • 1456

          #5
          Great....I hope they all burn in hell...I signed up for a free trial with them, canceled and then was billed the next month....I call them and they have record of me calling 5 days before my account was going to bill but they told me that I didn't cancel my account when I called them or else it would not have billed. Fuck I got owned..... but im about 60 miles away from thier original building and planning my attack! I was thinking about putting metro stickers on every bumper in the parking lot

          Comment

          • juve20
            Confirmed User
            • Feb 2005
            • 2542

            #6
            I dont like AOL either! I was also billed for two months that I didn't use.

            tony
            Monetize your site with AdBrite! Monetize your site with AdBrite!

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            • FilthyRob
              Confirmed User
              • Feb 2004
              • 6741

              #7
              that is still a huge income loss
              AKA - Clubsexy

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              • ADL Colin
                Too lazy to set a custom title
                • Feb 2001
                • 11929

                #8
                Originally posted by DamageX
                10% client loss, I wouldn't stretch it as far as saying that. If they had some intelligent marketers on board, they could easily make the profit back by offering augmented services to the client base they have left.
                10% in just the last year. That is quite substantial in and of itself. They have now lost 20% of their client base since their peak.

                According to the latest quarterly TW report, "these declines are expected to continue".


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                • chadglni
                  Confirmed User
                  • Dec 2002
                  • 6924

                  #9
                  Ummm, AOL and Time Warner merged. Time Warner runs high speed internet. I would think all dial up providers that are established would be suffering due to high speed being so cheap but I'm sure the parent company has picked up more than it's fair share of accounts. :2cents


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                  • DamageX
                    Marketing & Strategy
                    • Jun 2001
                    • 14293

                    #10
                    Originally posted by Almighty Colin
                    10% in just the last year. That is quite substantial in and of itself. They have now lost 20% of their client base since their peak.

                    According to the latest quarterly TW report, "these declines are expected to continue".
                    Notice the "if" in my reply.
                    Whitehat is for chumps

                    If you don't do it, somebody else will - true story!

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                    • WiredGuy
                      Pounding Googlebot
                      • Aug 2002
                      • 34512

                      #11
                      I am forbidden from ever using AOL
                      WG
                      I play with Google.

                      Comment

                      • chadglni
                        Confirmed User
                        • Dec 2002
                        • 6924

                        #12
                        Originally posted by WiredGuy
                        I am forbidden from ever using AOL
                        WG
                        lol


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                        • Peaches
                          Old broad
                          • Oct 2002
                          • 13933

                          #13
                          Probably happened when sponsors started enforcing "no AOL chatroom spamming" rules ;)

                          Comment

                          • ADL Colin
                            Too lazy to set a custom title
                            • Feb 2001
                            • 11929

                            #14
                            Originally posted by chadglni
                            Ummm, AOL and Time Warner merged. Time Warner runs high speed internet. I would think all dial up providers that are established would be suffering due to high speed being so cheap but I'm sure the parent company has picked up more than it's fair share of accounts. :2cents
                            Yeah. That's what the TW in my post above yours refers to.

                            The competition for dial-up subscribers is fierce with the low cost dial-ups pushing out AOL.

                            What I find interesting is the loss the AOL brand is experiencing as a subscription service. AOL used to have unique content which appealed to a certain segment of the population. Their plans are to move more of that to be accessed for free on the www.

                            The AOL brand is also competing with Yahoo and Google for advertising dollars. Tough competition.


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                            • xxxice
                              Confirmed User
                              • Feb 2002
                              • 5042

                              #15
                              I am surprised they have not lost all their members that is the worst shit ever. Who the hell wants to use aol ?

                              Comment

                              • DamageX
                                Marketing & Strategy
                                • Jun 2001
                                • 14293

                                #16
                                Originally posted by Almighty Colin
                                The AOL brand is also competing with Yahoo and Google for advertising dollars. Tough competition.
                                Once you've fucked up your brand, ANY competition is tough.
                                Whitehat is for chumps

                                If you don't do it, somebody else will - true story!

                                Comment

                                • tranza
                                  ICQ: 197-556-237
                                  • Jun 2003
                                  • 57559

                                  #17
                                  Wow... That's a GREAT loss....
                                  I'm just a newbie.

                                  Comment

                                  • taibo
                                    Confirmed User
                                    • May 2005
                                    • 3720

                                    #18
                                    not surprising.

                                    i mean you pay $23.90 a month and still get bombarded with ads.. that's some bullshit.

                                    Comment

                                    • ADL Colin
                                      Too lazy to set a custom title
                                      • Feb 2001
                                      • 11929

                                      #19
                                      Originally posted by taibo
                                      not surprising.

                                      i mean you pay $23.90 a month and still get bombarded with ads.. that's some bullshit.
                                      And it is difficult to cancel. This all sounds so familiar.


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                                      • Rich
                                        So Fucking Banned
                                        • Jan 2003
                                        • 11486

                                        #20
                                        Originally posted by eamedia
                                        Great....I hope they all burn in hell...I signed up for a free trial with them, canceled and then was billed the next month....I call them and they have record of me calling 5 days before my account was going to bill but they told me that I didn't cancel my account when I called them or else it would not have billed. Fuck I got owned..... but im about 60 miles away from thier original building and planning my attack! I was thinking about putting metro stickers on every bumper in the parking lot

                                        A little culture jamming, I like it.

                                        Comment

                                        • Cains
                                          Confirmed User
                                          • Mar 2005
                                          • 407

                                          #21
                                          AOL got hit hard by cable and phone operators and didn't capitalise on all their martketing opportunities like MSN or lead the way in taking up new technology. Now they'll keep losing market share unless they quickly turn things around and that doesn't seem to be happening.

                                          Their market is newbies, a highly profitable market but not known for their willingness to change, VOIP is going to be a hard sell. They should just switch over all dial-up customers to the broadband packages, send them a modem and properly market their additional services. DSL/cable bandwidth opens up a new world of services; VOIP/IPTV/subscription services/etc.

                                          The AOL unit has some really great assets; mapquest/AIM/aol search but they're losing the battle to google and everyone else. I'm not too keen on the Time Warner assets either, if I held stock in them i'd have dumped it a long time ago.

                                          Comment

                                          • Kevsh
                                            Confirmed User
                                            • Dec 2004
                                            • 8619

                                            #22
                                            love 'em or hate 'em they been around forever, far outlasting their initial competition.

                                            Comment

                                            • tungsten
                                              Too lazy to set a custom title
                                              • Mar 2004
                                              • 10579

                                              #23
                                              if my math is somewhat right, thats around $480 mil that they lost in subscriber fees
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                                              • StuartD
                                                Sofa King Band
                                                • Jul 2002
                                                • 29903

                                                #24
                                                Originally posted by WiredGuy
                                                I am forbidden from ever using AOL
                                                WG
                                                Like you'd want to.
                                                This is me on facebook
                                                This is me on twitter

                                                Comment

                                                • DamageX
                                                  Marketing & Strategy
                                                  • Jun 2001
                                                  • 14293

                                                  #25
                                                  Originally posted by Kevsh
                                                  love 'em or hate 'em they been around forever, far outlasting their initial competition.
                                                  Sure, but that may not be the case for much longer.
                                                  Whitehat is for chumps

                                                  If you don't do it, somebody else will - true story!

                                                  Comment

                                                  • Drake
                                                    Hello world!
                                                    • Mar 2003
                                                    • 12508

                                                    #26
                                                    Originally posted by eamedia
                                                    Great....I hope they all burn in hell...I signed up for a free trial with them, canceled and then was billed the next month....I call them and they have record of me calling 5 days before my account was going to bill but they told me that I didn't cancel my account when I called them or else it would not have billed. Fuck I got owned..... but im about 60 miles away from thier original building and planning my attack! I was thinking about putting metro stickers on every bumper in the parking lot
                                                    This apparently happened to many people. It's what put AOL on the map in the late 90's

                                                    Comment

                                                    • SykkBoy2
                                                      Jesus loves bacon
                                                      • Feb 2001
                                                      • 19969

                                                      #27
                                                      They probably would have had even more cancellations if they didn't make it so hard to cancel...an AOL membership is harder to cancel than an Xpics membership circa 1998
                                                      Support my new movie “The Second Coming”

                                                      Comment

                                                      • NTSS
                                                        Confirmed User
                                                        • Mar 2005
                                                        • 5688

                                                        #28
                                                        Originally posted by WiredGuy
                                                        I am forbidden from ever using AOL
                                                        WG
                                                        Me too....fuckers!
                                                        ICQ: 150-803-430
                                                        Email: marketing7(at)cox(dot)net

                                                        Comment

                                                        • Rich
                                                          So Fucking Banned
                                                          • Jan 2003
                                                          • 11486

                                                          #29
                                                          Originally posted by SykkBoy2
                                                          They probably would have had even more cancellations if they didn't make it so hard to cancel...an AOL membership is harder to cancel than an Xpics membership circa 1998

                                                          damn, that's hard to cancel.

                                                          Comment

                                                          • gecko
                                                            ******
                                                            • Jun 2002
                                                            • 21846

                                                            #30
                                                            I hate AOL... good.
                                                            [email protected]

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