View Single Post
Old 06-06-2005, 06:31 PM  
2HousePlague
CURATOR
 
Join Date: Jul 2004
Location: the attic
Posts: 14,572
sure thing -- but, since "stability" is a rather subjective factor, you will have to decide what kind of weighting to apply to the (purely mathematical) eCPM results. it seems, from the manner in which you've posed the question that you equate "stability" with volume -- which is not un-sound, but not the entire picture, to be sure --

for simplicity's sake, let's assume both your campaigns ran in a 24-hour period -- i would create a table of values -- perhaps 0.1 to 1.0X -- and make this your "Stability Factor" -- the table would be based on the campaign's delivery rate -- for example, a delivery rate of <1,000 imp/24-hours = SF of 0.1 and a delivery rate of >100,000 imp/24-hours = SF of 1.0 -- again, this part is subjctive and you must decide how to apply the weighting -- in your example, this would reslt in an SF-Adjusted eCPM of $4 for the "unstable" campaing and $30 for the "stable" one -- if it were me, i would create a separate column for SF factor, so I could see the SF value separately -- this way I could tell at glance that the $40 eCPM has more to it than meets than the eye -- otherwise you wouldn't know that the "apparent" ecPM of the "unstable" campaign was so low because of the SF factor -- --



j-
__________________
tada!

Last edited by 2HousePlague; 06-06-2005 at 06:33 PM..
2HousePlague is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote