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Originally Posted by directfiesta
Sponsor is NOT responsible of the affiliate in NO way.
Scenario 1: Sponsor sends pics, movies and documents. Affiliate doesn't comply to 2257 by throwing out the documentation. AFFILIATE's problem.
Scenario 2: Sponsor sends pics, movies but NO documentation. Affiliate should not publish these pictures or movies, otherwise he is AGAIN responsible.
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Thank you thats exactly what I meant.
Why do I have a strong feeling that all sponsors are laughing behind their hand and are going to rely exclusively on overseas affiliates? Hmm... Is there ANYTHING in the regs that says the sponsor is in violation if they provide content thats not 2257 compliant?
EDIT: See reply #54 it answers my question.