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Is your claim to ownership of the term in question valid? If so, according to what? Is is a trademark/slogan/etc?
You may not like it, but if you don't have legal claim to the term, you cannot even begin to defend it.
G advises webmasters filing complaints about other sites violating copyrights that if they find that the claims are unfounded, those webmasters will be billed the legal costs. They list one example where the bill was $100,000 to the complaining webmaster.
They also remind webmasters of 'fair use' aspect of copyright laws and suggest they be really sure they can prove violation before they get G involved.
It's a bummer, but that's where things are at.
-Dino
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