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From my own experience with sex.com over a couple of years, their conversions dropped off dramatically.
Apparently, they took on new "partners" that IMO brought very questionable traffic sources to the program. Net net, the CPC rates dropped dramatically across most keywords/phrases as others learned how poor they were converting.
Caveat: Haven't used them in over 6 months so I can't say if any changes have been made or service improved since then.
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