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Originally Posted by Steen2
online-casino.com has a slight advantage over royaldeals.com for the term "online casino" - just from its domain name.
Domain names are a slight factor.
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Thats right. If they both had exactly the same pr, you can bet your bottom dollar that the first one (online-casino.com) would be higher in the listings for "online casino" than the second one.
The reason why google considers the domain, is because googles game is about relevance and if the domain itself describes the product accurately then what better determinant as to whether the subject matter of the site matches the enquiry of the searcher. Its a small but significant factor.