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"World-wide, analysts expect spending on such content for cellphones to top $1 billion this year, up from virtually nothing a few years ago. Spending could triple or more within a few years, some say, particularly as the number of cellphones with video downloading capabilities grows. Last year, some 21 million cellphones in Western Europe, 19 million in Asia and-- million in North America had such capabilities, according to Strategy Analytics, a consulting firm based in Newton, Mass. Those numbers are likely to quadruple by the end of 2006, Strategy Analytics says."

You can imagine the possibilities.