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I'm surprised it's even 20%. And rebill ratio from them must be horrid. Think about where the sale is coming from, a guy who surfs The Hun, or wherever, every single day. He's not quitting his favorite TGP just because he joined some singular paysite.
In fact I'd be willing to bet that a lot of TGP traffic is actually pretty saavy, abusing 3-day trials like I abuse NetFlix: by whoring it out to the point where the parent company can't make any money.
Would kill to hear rebill percentages for TGP-sourced traffic versus SE traffic.
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