Originally Posted by jayeff

Not only in this business, lots of people try at different times to be creative and the fact is that vast majority fail. Just once in a very long while someone will come up with a real winner and score bigtime.

That's the route of choice for a few people, but it's nothing new for the majority to emulate ideas which are already proven. It's not only a more certain route to at least modest success, but it has also produced some big moneymakers when someone improves on the original or markets it better.

Of course there are also those who spot the bandwagon too late or simply aren't very good at what they do...