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Originally Posted by pornguy
Not a bad concept. But you need to be at the top of your niche in the listings, or you are giving away your traffic.
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Yes it does seem kinda dumb. I can't see the advantage in making it easier for your surfers to find your competitors.
You can control what topics you are listed for so maybe you can abuse it so all the results are your pages. But then why have it, might as well just have an internal search box if anything.
It seems to be only useful if you want to make Joe Surfer's life a little easier, at your own expense.