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Most dealers make money off financing. Offering to pay cash hardly ever gets you a discount (though they might tell you you're getting one.....). I do all my negotiating before I ever set foot in the showroom - just email the dealers and tell then you want the best drive out price and whomever is the lowest, wins.
F150's look good, but be sure and get the bigger engine. Personally, if I was getting a Ford after having 2 of them which are total POS (Exploder and Ranger), I'd get a diesel which isn't in anything smaller than the 250.
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