Quote:
|
Originally Posted by Lenny2
Unfortunately that doesn't work so well either.
ATK dropped trials because the conversions to monthly were horrible, and they update more than any other site out there.
16 new exclusive picture sets every single day (100+ pics per set) plus videos every week.
You can get lost for days in the members area, it's that fucking big, and yet they still couldn't get the trial members to stay for $30 a month.
You can either drop trials, or have limited trials, where a member only gets so much content during the trial and has to "upgrade" to a monthly membership to get it all. It's the only way to do it IMHO.
|
Interesting post, but I do believe that there are plenty of other options to increase profitibility.
One that I am constantly experimenting with is offering lower "full membership" rates than normal. This seems to have a double-good effect. The signup ratio is closer to that of trial memberships because the surfer is only dishing out say $7.95 - $9.95 per month. Also, because there is no need to upgrade (and you have a month to cancel before being rebilled) it is a less stressful situation for the surfer.
i.e. when a surfer joins my site, I don't want him to have to think about billing for at least a month. Thinking about billing in the sense of "I have 3 days to cancel or else I will be rebilled" creates a sense of urgency to cancel in the mind of the surfer. On the flip side, when he signs up for a month-long membership he is in no rush to cancel his account. Shit, he's got ALL MONTH to worry about that! After a month goes by, quite often he will either be hooked on the content (
) or will have forgetten completely about this little $9.95 recurring charge that is coming up. Either way he is in no hurry to cancel and that is a good thing. Recurring numbers can be amazing with this scenario.
Again
-P
PS: I love this stuff
