Since you asked, one thing I did was work up a major sale (up to 40% off on my sets) for members of my opt-in list. I had to do something for my weekly mailing. My make-up person was out of town for a week, so I didn't do any shooting for the first week in about a year.
Oh, and you can still join the list if you like by sending
[email protected] an e-mail with "Add me" in the Subject line.
I would've mowed my lawn or painted my house, except that I live in an apartment.