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Because repeat visitors obviousley like the content of your site and are more likely to click the referal links. Most surfers doesnt stay members to a paysite for more than a couple of months so after they sign up and cancel a month later they might sign up again from your site. Bookmarkers will also most likely visit your site before going to others which means that they will see your ref links/galleries when they are oh so fresh and so horny.
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