B: Not all business is done right then and there. A lot of it is meeting new faces, meeting and getting to know old faces better, and spending time with people you already do business with... essentially building stronger bonds. NETWORKING. Whether it be meeting every person in sight or just meeting a few select people, its all networking in its own form.
At every show I've met somebody that traffic that I didn't have a need for right then and there, but I knew that eventually I would want it. It always works out. Now I have a bunch of partner accounts, better listings, link trades, etc. Those easily pay for the convention cost, which really isn't much to begin with.
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