Known informally as alt-porn, this genre attempts to embellish pornography with a hip veneer by offering soft- to hard-core erotica next to interviews with members of appropriately cool and underground bands. The form first surfaced in 2001, when the West Coast Web site SuicideGirls began to offer erotic photos of young women online. Later, the site added interviews of artists and celebrities (from Woody Allen to Natalie Portman to the current hot band, Bloc Party) and then soft-core videos online. Imitators like fatalbeauty.com, brokendollz.com and more than a dozen others soon followed.
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