Almost everyone searches Google to find information, and Google quickly rewards them by displaying the information they are seeking. Thereby, Google rewards useful sites with the eyes of people who are looking for useful information. This is helping the web recover from being the wasteland of marketing hype, which the dot-come-and-gone explosion forced it to become. Google is saving the web by ultimately forcing site designers to make their sites useful again.
The best and the most helpful article I've read about google:
http://wolfram.org/writing/howto/3.html
Your thoughts?...