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Odin · 05-02-2005, 05:57 PM

Ok, it may be stupid, but I want to know now (rather than waiting and testing). Now overture shows this result for one of the keywords I want to bid on

Monthly Search Volume Est. Clicks
6,334 316

Firstly I know from experience with free SE listings overture monthly search volume is usually quite a bit off. But than I also realise that (I believe?) overture results also are shown across yahoogroups, directory, etc etc. So what I am wondering is there monthly search volume shown inflated? Or is it actually what their network receives? (Perhaps a stupid question, but anyway).

Additionally, they base their Est. Clicks on a 5% clickthrough rate, obviously very high. I have never dealt with PPC stuff before (dabbling in it now for a mainstream project) and I notice that, unlike Google, if you pay good $ Yahoo shows your ad at the top of it's search results (and not to the side). So I am wondering what is a good CTR I could expect to achieve with a highly targetted ad campaign?

Thanks in advance to those that help!

05-02-2005, 05:57 PM
Odin Confirmed User Industry Role: Join Date: Jan 2004 Location: au Posts: 2,545	Question About Overture Ok, it may be stupid, but I want to know now (rather than waiting and testing). Now overture shows this result for one of the keywords I want to bid on Monthly Search Volume Est. Clicks 6,334 316 Firstly I know from experience with free SE listings overture monthly search volume is usually quite a bit off. But than I also realise that (I believe?) overture results also are shown across yahoogroups, directory, etc etc. So what I am wondering is there monthly search volume shown inflated? Or is it actually what their network receives? (Perhaps a stupid question, but anyway). Additionally, they base their Est. Clicks on a 5% clickthrough rate, obviously very high. I have never dealt with PPC stuff before (dabbling in it now for a mainstream project) and I notice that, unlike Google, if you pay good $ Yahoo shows your ad at the top of it's search results (and not to the side). So I am wondering what is a good CTR I could expect to achieve with a highly targetted ad campaign? Thanks in advance to those that help! Last edited by Odin; 05-02-2005 at 05:59 PM..