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Originally Posted by AlienQ
WIth those numbers there I am sure a large portion of those are webmaster's utilizing the term in there pages.
Again it's text configuration.
IE BangBUs, Bang Bus etc.
Again thats not branding thats taking a name and using it to drive traffic.
Would it be so good for a brand to stifle the progress of a brand name by shutting down sites that use the term?
The Hysteria factor play's into branding.
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Absolutely not. These numbers represent searches for these terms, not webmasters using the term in their pages. These numbers represent surfers typing the term into the search box. This represents a concept in the surfer's mind, which he is looking for on the web. The term al4a has already been branded in the surfer's mind in this case, he's just trying to find it.
It should also be pointed out that these numbers don't included searches on Google and non overture search engines, and they don't include browser typeins. If you add those the numbers would probably quadruple easily.