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WIth those numbers there I am sure a large portion of those are webmaster's utilizing the term in there pages.
Again it's text configuration.
IE BangBUs, Bang Bus etc.
Again thats not branding thats taking a name and using it to drive traffic.
Would it be so good for a brand to stifle the progress of a brand name by shutting down sites that use the term?
The Hysteria factor play's into branding.
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