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Ask a question once a day at a specific time about your program. Make it so that the question is kinda tough, but so that the answer can be found by looking through your site. Give a prize to the first contestant to answer the question correctly, or to the contestant who answers the most questions correctly.
If you're giving prizes daily, they can be things like cash, PSPs, iPods, LCD screens, etc. If you're going for one large prize, it could be something like a plasma TV or a laptop.
This way, you get the contestants to sign up for your program and familiarize themselves with all aspects of your program, including how it's run, how the stats area works, what features you offer, etc.
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