con't:
Those of us in the business of buying up domains have an unwritten rule that if you bring us a name, we will never push you out of the way if you have a specific price and we aren't in the middle of buying that name or seriously negotiating. Point is, we want people to continue sending us names, so if we start cutting out freelancers, we lose names. It's that simple.
So, you write me and say: "Dombuyer is this name worth $400 to you without knowing the traffic?"
I say "Why, yes it is."
Now you're investment is guaranteed.
Email the second Dombuyer guy. Maybe it's Slavik.
"Slavik, is this name worth $500 to you?"
"Why, yes it is" says Slavik.
Repeat until someone says "No."
Right there, without having put up a dime, you might have made $300 or more on top of your original $300."
The key is not to contact someone you can't trust, else they will cut you out and it's game over.
I have a name right now that is a beat $25k but I'm not sure I want it, even though the seller and I have agreed on a price. I have a list of people I can contact and ask if they want it, without it getting back to the seller or having it bought out from under me. This serves all parties in this trust loop.
It's no different on the lower level with your $300 name.
So you decide to buy the name. Your $300 is basically safe, and more money's coming your way.
You got two choices: You can buy the name with your $300, or simply sell the option to me for $500. Then you haven't even put up your money, BUT you also haven't taken possession of the name and actually assessed its real value. It might be really worth a grand or two.
This is a good decision to have to make of course because you're going to make money either way. It's only a matter of measuring your risk and faith in the type-in value of the name.
Pause here to answer a question many of you might be thinking: Why would the guy who owns it and know the actual traffic, ever sell it cheap? Doesn't he know the value more than anyone?
Not always. Here's why?
1. He needs the money. Never underestimate this factor. Who knows why. He needs the money, and that's it. If he grumbles to you about selling so cheap, that's a good sign. If he sells real quick, not as good, but I have had literally dozens of deals that made absolutely no sense and when they really went through I thought to myself "Well, I'll be damned...lol"
2. He'd prefer to get the $300 cash up front, even though he's making $30 a month off of it. Guys like me would rather make the money over time and don't mind paying the $300 upfront. Guys like him might be the opposite. It works.
3. He's never paid attention to the traffic. Those people still exist, though less than before, who don't actually know the traffic, or don't care on principle ("it's a brand" they scream.) This is especially true on lower value names. Higher value owners usually know the traffic, but often times not its value, so even there there is room to squeeze in.
Bottom line there are lots of factors in play that mean you might be getting a $300 name cheap. The more you know, the less you get screwed.
So, back to the action:
You decide you're going to risk your $300 and test it out yourself. You sign up for domainsponsor or get a decent affiliate program and you find out the name has 20 type-ins a day.
That would be the happy ending story, very very possible. Congrats, you win, pass Go, and can do another deal with your new money.
But what about the opposite: ie the name gets just 3 or 4 type-ins a day? Are you fucked?
No, course not.
Then you're into climbing the ladder of confidence. You've already got a pre-commit from me and Slavik or Taboo or whover. You have various "levels of confidence". By that I mean, that every player has, based on their goals for their business, whether they're converting via ppc (as I do) or affiliate, how much that name and its niche means to them. This takes time to figure out which player needs what, but bottom line is that you do the rounds and you find someone who says, even based on the lower-than-expected traffic, "That name is still worth $500 to me."
Let me make this very clear: None of us would never agree on the same value for the same name. We all value a name differently, though always roughly within the same brackets. The key is to make money within those brackets of course.
Now we've spent a lot of time with example no. 1 in the fork in the road: LickBoobs.com with no Overture score, but potentially much higher rewards, and as we've seen, little downside.
What about example no. 2 above: EbonyBoobs.com with an Overture of 40 with the .com?
If there's an Overture, people will buy it, doesn't matter how low. The only question is how high you price it. You go back and do all the fact-finding we did with LickBoobs.com. In this case, you're only rolling dice to the degree of what you end up paying to get the seller to part with it, whereas in a name with no Overture with the .com, you've instantly reduced interest amongst your list of possible buyers and you get less of a bidding war.
A note here about Overture scores. I cannot say this enough: It's quality not just quantity. People always icq me:
"How much would A NAME (my italics) be worth if it had a score of 120 with the .com?"
Depends on the name and the niche It varies dramatically.
So which niches match up best with which type-in domains?
Well, that takes experience to know. Spend some time with the bid tools above and learn. You can get a rough idea pretty quick.
This has been a long post and I'm a little tired, so let's start with this first post and I'll get a coffee and add some more.
Bottom line is that if we adjusted our example and lickboobs.com cost a grand to buy, we'd get back between $3 and $5k or more depending.
Not bad.
It happens every day for me, and I'm not no more smart than the scenarios above, which you noobs now know.
Lots of you guys have cash around, credit card advances. Start making bread now. That's how I started. The lower end of Overture lists is a goldmine.
I paid $1500 this week for a name that I flipped a few days later for $3500 because it didn't pay in my ppc model but did for an affiliate program owner.
Hope this helps. I really like to see people succeed, especially since there are so many hungry guys (and gals) here willing to risk.
Fuck you all
