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Originally Posted by AlienQ
If your a genious on Branding what benefits does a company achieve from it?
Why would a company be interested in Branding?
For me it comes down to the product or service.
If its good it's good. No Branding is required.
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So Coca Cola, Pepsi, Ford and hudreds of other companies are all doing it wrong?
After you have the product right you get the branding, unless you are selling pop music to 12 year olds, then it's all about branding.
Why do you think I use my name on everything? To a lot it's meaningless, but to the rest even the fact I stick my name to my product says something. To the millions who have jerked off to my content it means a lot.
Last night I was on the phone to a guy looking for videos, he asked if I had experience doing videos. I told him I ran a company caller Astral Blue in the UK a few years ago. He was satisfied. Branding after ten years stillworks with those that know you.