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1. great processing (multiple processors)
2. solid hosting
3. stick to your schedule when updating...if you say you update nightly, then update nightly, if you say you update on Friday, unpdate on Friday
4. top notch support...the days of ignoring surfer emails and praying they forget to cancel are pretty much over)
5. your own traffic sources (just because you put money into a fancy affiliate program design, it doesn't mean affiliates will signup, muchless send you any traffic and of course there is no loyalty amongst affiliates, so you'll need your own traffic for the lulls)
6. don't be afraid to upsell...your members have already shown you they have credit cards and will use them, why not get them to buy other non-competing products?
7. navigation...if your surfers can't find what they are looking for, they'll cancel faster
8. an aftersale strategy...after they've joined your site and stayed awhile then cancel, how are you going to make some money aftermarketing to them? find a way ;-)
and so many other little things that add up to big things if you fuck them up...
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