Originally Posted by 2HousePlague

Branding, as an effect, is unavoidable -- whenever your customer encounters your products or your company, there is a branding effect.

In most basic form, branding is the sum of a person's experiences with a NAME (could be a person's name, a product name, a company name, an idea, etc.), the retention of attribute associations with that name, and the degree to which those associations impact future consumer behavior.

And that is true whether you spend a billion dollars per year on branding or ...

j-