Originally Posted by Cains

It's kind of a circle, you associate many different things with them, the point is you remember them. It's a good way of standing out (which i'm sure is their life goal :P) in a positive way, without creating fake drama or whatever. The point is you remember.

Same with surfers, creating characters or colour schemes or whatever. They may not remember every single detail but they remember something. Look at goldenpalace, who'd have heard of them if it wasn't for all those weird stunts and ebay purchases. Now people know the brand, they might not know what they do but they know OF them, and that could spark enough interest to do a google and find out about them.