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I am obviously a huge believer in branding. I have always strived to give our members a positive experience, so I want them to know before they join the site that they can expect more of the same again. Every one of our sites says "Lightspeed presents" at the top of the first page. I hope they remember their previous good experience and join again quickly.
I can't think of any reason NOT to brand, unless you hope your member doesn't remember that you are the one that ripped him off last time.
Steve Lightspeed
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Abra-cadabra!
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