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Originally Posted by AlienQ
Would you go so far as to say...
Tawny Stone is a household name?
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No but I would say it is a brand, and one that is well known to most, if not all that are either in or avid supporters of this industry... Probley not as big as the Jenna Jamison brand, but decent branding none the less...
There's lots of things within different industries that are well known and live of their brand that aren't household names... Ex. welding Equipment, dental tools, scuba gear, and I could go on forever...
The point of branding is to reach your target audience. So do I think it's important to brand my sites to 98 year old women? No, because they aren't the target market and would serve no purpose... but would I like to brand the name of my site into every 21 year old male... without a doubt, because the will be the target market for many years to come...
