Originally Posted by jonesy

no hate here -

i think your question is silly considering it coming from an intelligent guy in the design feild whos work i respect.

if the question was for discussion then ok its a no brainer.

but if you dont know the scope of what branding is to a product your nuts, a moron or pulling everyones leg.


marketing 101

heres a little example ive read in many marketing magazines

a study was made as to what name people refered to as "soda"

when asked what they wanted to drink, 70% refered to soda as "coke" instead of by product name.

the word coke has become synonymous with soda.



class dismissed