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this business is just like any business. How does amazon stay on top with higher prices than most online stores? Try and sell a $200 pair of sunglasses with your name on it and one with "Gucci" on it. Why do people sell MILF hunter everyday when every surfer who has been on the net for 2 weeks has seen the site? Tawnee Stone just broke 100k signups. Do you think people are comfortable with her, with her site? Know who she is? Branding creates comfort and that leads to spontaneous buys and repeat business.
I am more curious as to why more programs do not brand. I bet tons of people know what milf hunter or bang bus is and do not know the company. Disney put their name all over Bambi or Lion King. Why don't adult online companies do more of that? Lightspeed is the one exception.
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