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Originally Posted by Chio The Pirate
YARGH??? Branding is a quick and easy way for people to recognize a product or service. Why/how would that be bad? When you hear the intel bum bum bum sound you automatically know what it is, or the NBC chimes. It's subtle, but very effective.
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Yep, branding is key. It communicates a certain set of values that the reader/user/consumer can associate with your product. Hence, expectations are managed accordingly.