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Originally Posted by AlienQ
If your a genious on Branding what benefits does a company achieve from it?
Why would a company be interested in Branding?
For me it comes down to the product or service.
If its good it's good. No Branding is required.
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YARGH??? Branding is a quick and easy way for people to recognize a product or service. Why/how would that be bad? When you hear the intel bum bum bum sound you automatically know what it is, or the NBC chimes. It's subtle, but very effective.