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The benefits that a company achieves from branding are being "top of mind" when you think of a category. If you think of Tide whenever you think of detergent then they have done their branding job. If you think of ipod when you think of mp3 players, then Apple has done their branding job. If you think of Lightspeed when you think of amateur girls, then they have done their branding job. Branding a product or service properly is all about making your product stick out from the pack and be the only option a consumer considers.
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