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it depends.
General, non exclusive, saturated niches, it's good to have DRM, specially if you're using trials. We're working on software to give free trials with DRM for short lapses and then the non-DRM comes once the surfer becomes a full member
on very specific niches, or niches with all exclusive content updated periodically, DRM is not needed, members retain just because of the updates and content
if you've no idea about DRM, it's better to avoid it, it's a great thing if used in a creative way. If you just use DRM for your content "as is", better cross fingers
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